Saturday, 23 March, 2019

Mishmash Seminar

Just do it, says speaker on ‘do-outside-box’

22 Feb 2018, 19:15 ( 22 Feb, 2018) | updated: 22 Feb 2018, 21:46 ( 22 Feb, 2018)

DF Report by Nhat Ngoc Trinh
Dan Hesketh.

Although Dan Hesketh spoke at the Mishmash Seminar of this year’s Arctic Design Week on Thursday for the first time.

Why? Because of his impressively wide spectrum of creative and professional tracks.

Hesketh, who currently work as a brand strategist at the Norwegian technology-based company Huddly, worked in the sales and marketing at Fortune 500, co-founded a popular startup company, and was the chief executive of a number of funding rounds, among other things. He had also travelled around the world as a professional musician and songwriter for more than six years.

In his own words, “Before I got into the tech world I spent the best part of a decade working as a musician with Casa Murilo, the band I started alongside Chris Winfield, a confirmed good lad. We ended up going round the world together and having as much fun as it is possible to have. 3 studio albums, 7 radio singles (and counting) etc etc. We did quite well.” Well, from music to tech brand strategy is definitely a wide and interesting range of expertise.

Hesketh’s destiny as a speaker at this year’s ‘Thinking Outside The Box’ Mishmash seminar was sealed last year when he gave a talk on ‘design thinking’ at a workshop and ended up in a group with Arctic Factory Design Director Julius Oförsagd, one of the leaders of the world’s northernmost design event. “It was a strange way to get to know such a person,” exclaimed Hesketh.

Hesketh was deemed the right person to speak on ‘Thoughts into Action: If you can think-out-of-the-box, how can you do-out-of-the-box?’ at the Mishmash Seminar that has ‘Thinking Outside The Box’ as its theme. As a person who balances between his passion for music and his expertise in technology and design, Hesketh may have some out-of-the-box ideas and insights for the audience. “It’s an odd combination but I see a lot of overlaps,” said Hesketh about himself.

The name ‘Arctic design’ reminds Hesketh of minimalism of which the tones are mostly neutral, “but then the northern lights come as the highlights”. He finds it an interesting idea to bring designers and entrepreneurs together on a single platform, even though they might be technically different. However, both the groups share the common creative sense and “a big appetite for risk and determination,” said Hesketh. They might support each other and promote the design-oriented business as well as Arctic design globally.

Hesketh summed the interview up, quipping, “Just do it,” since sky is the limit for the design professionals and entrepreneurs.