Consumer confidence reaches to ever highest 24.2%

The consumer confidence indicator (CCI) stood at 24.2 in January, having been 24.0 in December, according to Statistics Finland.

The figure for January is highest in recorded history. Last year in January, the CCI received the value 21.0. The long-term average for the CCI is 12.3. The data are based on Statistics Finland’s Consumer Survey, for which 1,195 people resident in Finland were interviewed between 2 and 19 January.

Of the components of the CCI, expectations of consumers’ own economy and the general development of unemployment improved in January compared with December.

In contrast, estimates of Finland's economy and households’ saving possibilities weakened slightly. Compared with the corresponding period last year, all the CCI components apart from saving possibilities improved.

In January, consumers’ expectations concerning their own and Finland's economy and unemployment were very bright. Views on one’s own saving possibilities were also good.

In January, consumers regarded the time very favourable for buying durable goods, taking out a loan and saving. Employed consumers felt in January that their personal threat of unemployment has decreased much in recent months.