Domestic online stores more popular in Finland than Int´l

Domestic online stores are more popular in Finland than international ones, according to a customer survey commissioned by national postal and logistic services operator Posti in January.

About 82 percent of respondents order regularly or occasionally from domestic online stores, while 52 per cent order regularly or occasionally from international online stores, said Posti in a press release on Monday referring to the survey.

About 70 percent said that they at least somewhat prefer domestic stores.

Respondents order from international online stores because prices are cheaper, selections are wider, and the product they want is not available in Finland.

The most popular international online stores are from Germany (42%), Sweden (33%) and China (31%).

Meanwhile, recommerce continues its growth in the country and 12 percent of Posti’s customer survey respondents are now buying and selling more used items online than they did a year ago.

The number of Posti parcels containing second-hand goods has multiplied by five in a year.

The popularity of recommerce also offers new possibilities for gift givers and receivers.

About 52 percent of respondents would like to buy more used gifts and 40 percent have at some point resold a gift they’ve been given.

Product categories that grew Posti parcel volume the most in 2024 were pharmacy and cosmetics, goods trade, and clothes and shoes.