30 brands showcase eco-friendly fashion

The annual Helsinki Fashion Week took place on July 20 to 25 in Helsinki which showcased 30 sustainable fashion brands in venues build on recycled and re-usable natural materials.

Besides giving a platform for trendsetters in clean fashion, the five-day week inspired urban development and cultural interaction by re-evaluating the way we consume, adapt and co-exist with surroundings in the fashion landscape of the future, said a press release.

This year’s Helsinki Fashion Week adopted a zero-waste approach by partnering with global networks such as architectural and robotics corporations and sustainable laboratories and universities giving the event an area form of co-created utopia-like reality.

By showcasing the latest developments and innovations in technology, electronic transportation, mobility and robotics, the event offered a unique experience by questioning the nature of being, existence, and reality in the evolving world and the fashion industry.

The organisers said they wanted to contribute to the fashion revolution by creating the change from inside the industry, which is why, besides organising the only eco-driven fashion week for professionals and consumers, lectures were arranged in leading universities and fashion events to challenge designers and the whole industry to think sustainable and, most of all, understand it.