German tech fair focuses on sustainability in consumer electronics

As one of the world's leading trade fairs for consumer electronics, the five-day IFA 2023 opened here on Friday with over 2,000 exhibitors from 48 countries and regions, a much greater scale than last year, reported Xinhua.

"In addition to all the historic brands you know and love at IFA, 30 percent of exhibitors are new this year," Oliver Merlin, managing director of IFA Management, said in a statement issued on Friday.

According to the organizer, sustainability is a major priority of the trade fair. Ahead of IFA's 100th birthday next year, the 2023 event for the first time dedicated an exhibit area to highlighting sustainability. Besides, it will have multiple forums to discuss how consumer electronic enterprises could develop in a more sustainable approach.

According to IFA official website, nearly 1,300 Chinese exhibitors have registered for this year's event. Chinese companies such as Hisense, TCL and Haier have occupied some of the largest exhibit areas with various products.

While delivering a keynote speech on Friday, Hisense Group's President Yu Zhitao said the company looks forward to expanding its overseas market share.

"In order to be more and more user-centric, we are upgrading and optimizing our products and services to meet consumer needs," he said.