easyJet opens London-Rovaniemi route in Oct

British low-cost carrier easyJet will operate direct flights from London to Rovaniemi from October 31 this year, according to Finavia, the company that operates the country’s airports.

There will be two flights a week on the route, on Wednesdays and Sundays, and easyJet expects to carry more than 13,000 passengers in the first winter on this route, said a Finavia press release.

“We are sure this route will prove a popular addition to our route network from London Gatwick, especially for families wishing to visit Santa or travellers wishing to experience the Northern Lights”, said easyJet UK Commercial Director Sophie Dekkers.

Rovaniemi, the official hometown of Santa Claus is a popular destination among British travellers, especially during the Christmas season and throughout the winter. As a gateway to Lapland, Rovaniemi airport serves many neighbouring travel resorts as well within a short driving distance.

“The magical Northern Lights can be seen from August to April and there are many tours available. In the winter season many travellers go on husky sleigh rides, reindeer farm visits, snowmobile safaris and skiing,” said Visit Rovaniemi CEO Sanna Kärkkäinen.

“Finavia’s investment decision in the spring was done precisely to support Lapland’s tourism growth. We are happy to contribute to this with easyJet by making it possible to fly there directly,” said Finavia Airport Network Senior Vice President Jani Jolkkonen.